Digital Marketer for Wellness Gamechangers
Tactics and strategy that I’ve learned in building and content through leveraging blogging, email marketing, search marketing and social media.
This is not a fair world we live in.
As a small business owner, one expects mountains, if you are to compete with the bog box stores, you are expected to give exceptional customer service, great prices, be flexible, reachable, deliver on quality, and provide choices, choices, choices.
All this could be setting yourself up for failure, don’t get it? Here’s an illustration: Continue reading “Stop Doing, and Start Loving Your Business”
Oftentimes to compete with the big box stores, small businesses take to lowering their prices to bring in those customers. After all a lower price is linked with a higher value.
While this is true, there is a link, it is not the end all to competing on value.
There is a missing element to this equation that can mean a whole different ballgame completely.
“There’s this guy who has this fantastic service using this (insert gizmo here) marketing tactic that can really double my sales.”
And on and on it goes.
Before you spend your hard-earned money on this marketing gizmo, ask yourself Would I buy into this?
If the answer is no, that should be your first red flag.
One of my journalism professors used to have a very simple litmus test against which our submissions to the student newspaper were measured “Who cares?”
It was a question that regulated both what we wrote, and how we wrote it.
To be honest I have been guilty of forgetting this lately, especially when it comes to regulating my content.
This morning, I read about how attention is a currency, and a very important one at that. Due to the number of messages people receive everyday, we have all become less tolerant of mediocrity, and to command attention with content that is relevant to your audience is a powerful tool.
I have a confession, I love hanging out with smart-asses.
They slide funny, ironic, comments in a dead pan way and if they are any good, make you laugh at yourself a little. They may not be everyone’s cup of tea, but I definitely get a kick out of them. And no one can say they don’t have personality.
My question is, why aren’t more businesses out there with personality? Why are small business owners content to let their stores blend in with everyone?
Own your identity
It’s time that small business find out what makes them different from everyone else.
Daisy Quaker is a Badass 