Would I buy into this?

“There’s this guy who has this fantastic service using this (insert gizmo here) marketing tactic that can really double my sales.”

And on and on it goes.

Before you spend your hard-earned money on this marketing gizmo, ask yourself Would I buy into this?

If the answer is no, that should be your first red flag.

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“Who Cares?” A litmus test for marketing

One of my journalism professors used to have a very simple litmus test against which our submissions to the student newspaper were measured “Who cares?”

It was a question that regulated both what we wrote, and how we wrote it.

To be honest I have been guilty of forgetting this lately, especially when it comes to regulating my content.

This morning, I read about how attention is a currency, and a very important one at that. Due to the number of messages people receive everyday, we have all become less tolerant of mediocrity, and to command attention with content that is relevant to your audience is a powerful tool.

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Your Business Elevator Pitch

It sits near the edge of an empty road, past the local DMV, and away from the hustle and bustle of the city. Its small, filled with mismatched furniture, and all sorts of knickknacks that have been washed up over the years. It’s a long narrow space with tables, chairs arranged haphazardly and narrow space for its kitchen. Highly succesful, aways packed, and well… interesting.

What do I love about this place? It stays on code.

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