I’ve spent the past 14 years figuring out how people find things online and using that knowledge to help brands drive growth through content, customer insights, storytelling, and SEO.

I like solving messy problems: finding missed opportunities, figuring out why something isn’t reaching the right people, and turning customer insights into a story or strategy that connects with the right people.

These days, I lead SEO and content initiatives at Amazon and spend a lot of time thinking about how AI is changing search, information flow, and our perception before we ever click. We’re changing how we search, learn, and make decisions in real time, which makes this a fantastic and terrifying time to work on the internet.

Before Amazon, I ran an independent marketing consultancy and worked across content, search, email, and paid media. My consulting work now focuses on helping content teams find and close the gaps between what customers need to know and what their content actually tells them.

I’m also rediscovering my love of personal essays and writing about family, career, the outdoors, and my often overcomplicated attempts to make life simpler.

“Ah, the simple life,” I’ll say while dragging my people and half our belongings to the beach so we can sit for about 15 minutes. I chronicle these episodes in essays here and elsewhere.

Get in touch.