It sits near the edge of an empty road, past the local DMV, and away from the hustle and bustle of the city. Its small, filled with mismatched furniture, and all sorts of knickknacks that have been washed up over the years. It’s a long narrow space with tables, chairs arranged haphazardly and narrow space for its kitchen. Highly succesful, aways packed, and well… interesting.
What do I love about this place? It stays on code.
This business owns it message. Its maritime feel smoothly transitions from its name, to its decor (ship wreck scraps, old maritime signs, flags) to its lighting. It is as if one where in a ship crossing the Atlantic, to the menu items.
Creating your business identity
The first thing to ask yourself is what do I want to be? And then plan accordingly.
They call it the elevator-pitch for job hunters but what it basically is, is your mission in a in a 30 second soundbite. A business pitch that you can explain to your employees,friends, family, prospective partners, investors, and customers.
Simple, straightforward and to the point that shows your business identity.
To enter a customer’s consideration set, you ought to be memorable, and what better way to do that than to offer an experience that they can look back upon even after their experience?
Case in point, my sound bite is: I am interested in grass-roots marketing for small businesses. I am passionate about what they represent and would love to help in designing and implementing efficient and affective marketing initiatives.
This does not mean that that’s all your business is, but defining the term broadly can help you narrow down your focus and settle on your niche, something that you will delve into that will make you stand apart from other generic businesses.
So, whats your sound bite?