You paid what? -Rethinking Value

Image credit: PC World

Oftentimes to compete with the big box stores, small businesses  take to lowering their prices to bring in those customers. After all a lower price is linked with a higher value.

While this is true, there is a link,  it is not the end all to competing on value.

There is a missing element to this equation that can mean a whole different ballgame completely.

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