FISH! A New Way to Spark to a Better Social Media Presence

Do you like the smell of fresh fish? How would you feel about working at a fish market where that, and dealing with slippery fresh fish greets you everyday?

I would certainly end up crabby (no pun intended), but the good people of a popular Seattle fish market turned this dynamic around.

They made their fish market a pleasant, welcoming, and fun, place to be (check out this video). Now I think going to a fish market like that wouldn’t be so bad.

And so because of this fun-loving bunch, the FISH! Philosophy to customer service was born, and has become an approach to creating a positive and engaging customer service experience that is part of customer service training.

How FISH! can help you in social media

The FISH! philosophy is about dealing with people, coincidentally so is social media. Applying this approach can have a wonderful effect to your social media presence whether it’s for small business or your personal brand. The 4 elements of can help create a more meaningful presence on the various social media networks out there.

PLAY

How many of us have liked a corporate company on say Facebook, when all their posts or statuses lack energy? Or the connection is so focused on promoting their work that the account becomes a soapbox.

FISH! Philosphy-Play

Some companies are so focused on having a clear and consistent (safe) voice that makes their posts dull to read. While other businesses have found a way to sound like a person, and bring some fun and energy to their page. The results? Their connections or followers respond!

PLAY is about bringing energy, and can be applied to your own situation, whether it’s creating awareness for a bog, business or product. Bring energy and fun to what you post, and your community will play with you.

CHOOSE YOUR ATTITUDE

You do not get to choose how people receive or approach you or your business on social media, but you do get to choose how you respond.

FISH! Philosophy -Choose your Attitude

For example, I recently put together a short beginner’s guide to social media. Towards the end of the project I was exhausted, frustrated and just wanted to be done with it. So I skipped a few grammar and spelling errors in my last review. A reader came across some grammar and spelling errors and decided to contact me. I could have been defensive (which I was at first) but then I decided to change my attitude, and welcome criticism, and hopefully that reader will stop back again in future.

Being on social media you will meet either complaints, criticism or negative feedback choose your attitude in how you respond. A lot of companies big and small have had scandals where they mishandled social media and it came back to bite them: Volkswagen, and the Ocean Marketing scandal spring to mind. Bring positivity to how you respond in comments, tweets, or Facebook statuses it helps reinforce positive associations people have with your brand.

MAKE THEIR DAY

I believe it’s Plato who once said, “Be kind. For everyone you meet is fighting a hard battle.”

FISH! Philosophy -Make Their DaySo make someone’s day today. Find people on social media you want to connect with or that follow you and comment on their work. I don’t think there’s anyone out there who does not like receiving a compliment or just simple recognition. Try and apply this by following up to every other Twitter follower you receive. Take a peek at what they are working on and comment. I don’t do this as often as I would like but think about how great is when people acknowledge your efforts.

This also applies to newsletters; instead of having some “donotreply” address why not put one that people can respond to? Every once in a while I will read something in one of the newsletters that would really spark my creativity, being able to reach out and say a simple thank you or just my response would make me more likely to read future newsletters I receive from the writer.

BE THERE

Be engaged, be present, and be responsive.

FISH! Philosophy -Be ThereFor a small business or a personal brand you don’t have to be on every social media channel out there, but you should try to be engaged and active on the one’s you do join, otherwise what’s the point?

Social media is an engagement tool, and if you have Likes, followers or connections and you fail to respond, then you miss out on the potential of deepening these bonds. Many people think social media is killing the quality of human interactions, but I think if used correctly it can create an extension of it. So be there, where your customers or audience is, and be engaged in the conversation.

Have some thoughts? Share them below, I’d love to hear your feedback.

Featured Image credit- Flickr-David L.

Daisy Quaker is a freelance internet marketing consultant, specializing in social media strategy, content marketing, e-mail marketing and internet marketing strategy. In her spare time she writes a personal style blog. Find her on Twitter and Google+ and tell her what strategies work for your business.

Starting from Scratch: The Newbie’s Guide to top 5 Social Media Networks

By Daisy Quaker

Fingers typing on keyboard-Beginner's Guide to Social MEdia for BusinessWhether it’s for business or networking use, social media has exploded to become a staple to any Internet user’s day. Checking your Facebook or Twitter accounts and connecting with people has become a necessity for business or personal use. Everyone is on social media, by everyone; I am referring to, for example, the 901 million Facebook users.

You can’t afford to ignore social media.

I can relate to this because I tried. When Twitter came out, I thought it was a fad. I assumed it was for the egocentric that wanted everyone to know what they were thinking at every minute. I was not eager to share my thoughts with the world. But a year passed, and then another, and another, and Twitter was not going away, quite the opposite, it kept growing. Until I finally had to swallow my pride, and admit that the social network was here to stay.

In that time where I was stubborn, I missed out on learning how to use it as a networking and business platform, all because I stuck my head in the sand.

Are you ready to develop your social media strategy?

Download the FREE guide:  The Newbie’s Guide to Social Media (No commitment, no obligation)

Even if you have some accounts out there, understanding the power and potential of each can set your business apart, and worth following.

But with the so many platforms out there, finding the right tools to work for your business can be a challenge, and can occupy a full day’s work. Big companies and brands can afford to have a dedicated social networking professional managing their multiple accounts, but what about small businesses?

It is tricky figuring out which social media platform is right for your business if you don’t know how they can each be applied. Most marketers are not even talking about how to build your brand on social media anymore, the conversation has moved from what is it, and why use it to how to manage it.

This guide initially started out as a post, but as it progressed I decided a better course of action would be to offer it as a short free guide is yours to download, share, e-mail or whatever you wish to use it for.

This free guide does 3 things:

  • Breaks down the basic definition of each platform
  • Gives a snapshot of the number of user on each network
  • Talks about how to apply each network for marketing your business

The market and users are on social media, your business should be too. So without further ado here is the Newbie’s guide to social media platform, because it’s never to late to join the party.

Download the guide free of charge at no commitment. Use as you wish, share with people you think might find it useful and enjoy.

Click this link to download this short, free guide.

Image credit: Flickr- Saxoncampbell

This post is part of a weekly series, on the essentials guide to Marketing Planning, and Online Brand Development.

Daisy Quaker is a freelance internet marketing consultant, specializing in social media strategy, content marketing, e-mail marketing and internet marketing strategy, find her on Twitter and tell her what strategies work for your business.

Should You Reply To Every Single Comment?


This post is part of a series on social media, which will be published every Thursday.

The simple answer is yes if its positive, or poses a question. And if you are already sold on that then carry on with your day. But if you wish to know why this is important for your social media strategy, then read on.

Why you should reply to every commentSocial Media Strategy on comments for small business

I can understand being busy, not having enough time, and having a jam-packed day. I get that. But then there’s tomorrow morning, when you show up at your workspace, before you tackle all those e-mails from yesterday, and you are bright and perky from your first cup of coffee. That’s a good time to go back and respond to all those unanswered comments.

Responding shows you value your follower’s time, and their opinions, which helps increase the positive associations they will feel towards your brand and business. It will also help build a connection by making them feel that you are listening if they have a problem or concern down the road.

Even an apologetic comment, and contacting a dissatisfied customer helps create a positive reputation, first by allowing others to empathize, and by halting a possible negative word of mouth train in its tracks.

Use Social Media to build relationships

Your pages and accounts should not just be mouthpieces for your business but a tool to use in creating a bond with your fans or followers.

If it’s too much work outsource it, have a consultant or company dedicated to managing your social media presence. Whatever you do, don’t leave customers hanging, it’s how you treat them that counts.

Case in point:

I recently stopped by two businesses in my area, looking for a particular service. I prefaced my introduction by stating that it was a casual drop-in, and I did not have an appointment. Next I asked if they could help me.

One business was friendly, listened well, and was professional. And even though I stood by the receptionist desk the entire time, the friendly demeanor of the assistant made me feel welcome.

The assistant at the other businesses, which was much larger in comparison, did try to help as well. But their demeanor was distant and unwelcoming. Although in comparison this business did have more benefits to offer, it was a small difference and my loyalty was already sold to the first smaller business because of their service.

People will always remember how you treat them.

So the question to ask yourself today is, how do you treat your audience, fans and readers? Make time to respond, and if it’s all too much for your plate, then click here to get some help.

 

Gen Y Marketing for Small Businesses

I work to engage social media and online tools to capture the  hearts and minds of your customers.

My marketing strategy is to build an online network for your small business to foster a real customer connection with your business, and  to make them brand ambassadors for your company.

I love small businesses, and I want to help  set up a marketing framework to tell your story, and tailor your business message, build a brand customers find worth talking about, that you, the business owner, can manage independently.

I call it Grassroots Marketing because I work to build from the ground up.

TV advertising is overrated

The quickest way to flush money down the toilet?

Do a big tv ad.

Yes it does generate recognition, and traditionally big business have been built on these but let’s face it, with the astounding number of channels, most people will not remember the ad once that runs for a short time, and even if they do, this may not generate sales leads.Add to the mix how people tend to multitask and zone commercials out while watching TV (according to a recent study) and you’ve got yourself an expensive way to try to get your audience’s attention.

Continue reading “TV advertising is overrated”