TV advertising is overrated

The quickest way to flush money down the toilet?

Do a big tv ad.

Yes it does generate recognition, and traditionally big business have been built on these but let’s face it, with the astounding number of channels, most people will not remember the ad once that runs for a short time, and even if they do, this may not generate sales leads.Add to the mix how people tend to multitask and zone commercials out while watching TV (according to a recent study) and you’ve got yourself an expensive way to try to get your audience’s attention.

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The cheapest way to build your customer base

Small businesses need their loyal fans.

Local patrons who relate to the business message, beliefs and feel a personal connection with the establishment, its people, or the offering.

It’s loyal followers that talk about recommend places, promote your business, tweet about the local events, or check in at the establishment which alerts their social circle’s news feed.

Small business are special

What makes small businesses special is that their customers can easily identify with the company and its owners because they probably see them. I can not stress enough the power that personal connections have in getting people to care. After all, wouldn’t you support a business a friend is associated with?

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