By Daisy Quaker
Whether it’s for business or networking use, social media has exploded to become a staple to any Internet user’s day. Checking your Facebook or Twitter accounts and connecting with people has become a necessity for business or personal use. Everyone is on social media, by everyone; I am referring to, for example, the 901 million Facebook users.
You can’t afford to ignore social media.
I can relate to this because I tried. When Twitter came out, I thought it was a fad. I assumed it was for the egocentric that wanted everyone to know what they were thinking at every minute. I was not eager to share my thoughts with the world. But a year passed, and then another, and another, and Twitter was not going away, quite the opposite, it kept growing. Until I finally had to swallow my pride, and admit that the social network was here to stay.
In that time where I was stubborn, I missed out on learning how to use it as a networking and business platform, all because I stuck my head in the sand.
Are you ready to develop your social media strategy?
Download the FREE guide: The Newbie’s Guide to Social Media (No commitment, no obligation)
Even if you have some accounts out there, understanding the power and potential of each can set your business apart, and worth following.
But with the so many platforms out there, finding the right tools to work for your business can be a challenge, and can occupy a full day’s work. Big companies and brands can afford to have a dedicated social networking professional managing their multiple accounts, but what about small businesses?
It is tricky figuring out which social media platform is right for your business if you don’t know how they can each be applied. Most marketers are not even talking about how to build your brand on social media anymore, the conversation has moved from what is it, and why use it to how to manage it.
This guide initially started out as a post, but as it progressed I decided a better course of action would be to offer it as a short free guide is yours to download, share, e-mail or whatever you wish to use it for.
This free guide does 3 things:
- Breaks down the basic definition of each platform
- Gives a snapshot of the number of user on each network
- Talks about how to apply each network for marketing your business
The market and users are on social media, your business should be too. So without further ado here is the Newbie’s guide to social media platform, because it’s never to late to join the party.
Download the guide free of charge at no commitment. Use as you wish, share with people you think might find it useful and enjoy.
Image credit: Flickr- Saxoncampbell
This post is part of a weekly series, on the essentials guide to Marketing Planning, and Online Brand Development.
Daisy Quaker is a freelance internet marketing consultant, specializing in social media strategy, content marketing, e-mail marketing and internet marketing strategy, find her on Twitter and tell her what strategies work for your business.