Small businesses need their loyal fans.
Local patrons who relate to the business message, beliefs and feel a personal connection with the establishment, its people, or the offering.
It’s loyal followers that talk about recommend places, promote your business, tweet about the local events, or check in at the establishment which alerts their social circle’s news feed.
Small business are special
What makes small businesses special is that their customers can easily identify with the company and its owners because they probably see them. I can not stress enough the power that personal connections have in getting people to care. After all, wouldn’t you support a business a friend is associated with?