Wellness digital marketing.

It’s personal.

When I got diagnosed with Lyme disease, my whole world turned inside out.

I was in my late twenties, and although I was healthy on paper, health was not that much of a priority. I worked out sporadically. Everything else usually came first.

Being sick changed me.

When getting out of bed is a struggle, you come to grips with your own mortality.

As the energy and vitality that I had taken for granted withered away, I found clarity. The one thing that mattered the most to me was my health. My mental, emotional, and physical health were the most valuable assets I could ever own.

On the path to recovery, I had to reassess things.

I changed my life to prioritize my health. In the process, things that I thought mattered lost meaning. Climbing the corporate ladder, becoming a big deal, getting that promotion, and even marketing products lost meaning.

I wanted to get better, live a good life, and use my powers for good.

I’ve gotten a lot better. Now I’m using my powers for good.

Doing good ⁠— as I define it ⁠— is making a meaningful contribution to the world. And my contribution is to use my skills in digital marketing, strategy, and storytelling to make the world a healthier place.

Health and wellness isn’t confined to the doctor’s office, the nearest gym, or the hip new yoga studio. It needs to be woven into our lives to have a lasting impact.

The environments we live, work, and play in all impact our health.

The Global Wellness Institute’s research shows that genetics may account for as little as 10 to 15% of our health outcomes. Environmental and external factors have a much more significant role.

Following this reasoning, it would make sense to incorporate healthy habits and activities in each of those realms.

I’m choosing to help change health and wellness at work.

We spend a ton of time at work. Forty hours a week, if you’re lucky — and for others, a lot more. Your workplace can make you unhealthy.

Stanford Business School professor Jeffrey Pfeffer estimates that workplace-related stress is responsible for more than 120,000 deaths a year and roughly five to eight percent of annual healthcare costs in the United States alone.

My contribution is to seek workplace wellness startups and game-changers and help them build movements that foster healthy workplace environments.

I’ve built campaigns around boring topics that resonate so strongly, they become tattoo art.

I want to help workplace wellness organizations build a movement that inspires people to be healthier at work. And if it ends up resonating so well that it too becomes tattoo inspiration — well, that would be freakin’ awesome.


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