Complete this sentence. Writing exercises are _____________. I hope you answered fun, because we are about to jump into a personal branding writing exercise: Creating your personal brand statement.
Say it with me, “Yaaay!”
Why you need a personal brand statement
A personal brand statement is a clear statement of who you are, what you do and why you do it. It can give you direction, focus and a way to set yourself apart, and it helps the world figure out what you’ve set out to do.
It’s a big deal for corporations to have personal brands, but it’s also a big deal for you. So you’ve got to carve out a small chunk of time and dedicate it to creating your personal brand statement before you dive into building your personal brand.
So let’s get started in creating your personal brand statement
Who are you and what do you do?
This will help you find your personal brand identity. It’s not enough to say “I am a consultant” or “I am a businessman/woman” what does it really mean?
Remember when you were learning nouns such as teacher, or leader or coach? These are roles that give others a picture of you in a snap! So focus on finding a role that paints a picture, and don’t from being adventurous by using terms like innovator, storyteller, and artist. This might not make it into the product but it will set you on track.
Now, what do you do? I’m not talking about an “I work with companies to blah, blah, blah.” statement. That’s too generic. Make it something specific, clear, but simple. How does your identity + what you do =helping others? Remember simple is powerful. A personal brand statement example for a graphic designer might be: I’m an artist who helps businesses bring their creative visions and ideas into reality. So simple anyone can understand their big idea, ad what’s more they become curious.
Another approach might be to start with a phrase like “I want to help ……”
If you’re starting out, i.e. of building your business, starting your career or looking to move up in your in your field, a good starting point would be to talk about your goal.
“Help” is a keyword in this exercise because it approaches your goal as a service which not only gives the feel-good vibes, but it also attracts others that need the help you offer.
Why do you do it?
Without further ado, what makes you do what you want to do? What is your purpose?
Think about the big picture, the overarching goal, the main thing that drives your focus and just let your creativity and imagination run the show. Sure it might not give you something concrete at first but with refinement you will get a very clear way to explain what you do to others. Once again, avoid big words; keep it simple, honest, ambitious and real.
After some drafts I came up with my personal brand statement:
“I want to help people find and leverage their uniqueness to achieve success in their career or business.”
Now that was fun right?
I feel motivated and purposeful! Writing a personal brand statement is really a motivational activity, it allows you to close your eyes and imagine. Told you writing exercises are fun! Spend some time working on and thinking about your personal brand statement, write it up, print it and put it somewhere you can see the same way a business would hang up their mission and vision. It will help you as you go about building your personal brand.
But we are not done yet.
Once you have figured out your personal brand statements we can get started on creating by-line. I will publish the 2nd part of the personal brand statement exercise –the tagline next week. Look out for that post next week or sign up to the personal branding mailing list to get each post delivered to your e-mail so you can always get your copy of personal brand building tips and advice.