I share a last name with a famous brand of oatmeal, and my initials DQ are also the initials for Dairy Queen a chain famous for its calorific deserts found in America (particularly the Midwest).
Maybe it’s because I’m a little vain sometimes I Google myself just to see what is out there. I don’t know about you but I sometimes like to Google people I come across (you’d be amazed at what you find) and recent events in my personal life have made me wish I had started this habit earlier. When I started this blog, I barely came up on page 2 near the bottom; page 1 was other websites posting stuff that involved me, a parrot forum (Yes, I was bewildered too) and the aforementioned oatmeal brand.
This bothered me a little because I wanted to come up for my name, and better yet I wanted to have a say in what results were placed at the top of Google. I believed that in a search for my name, the researcher would for sure find me more interesting than the oatmeal brand.
Like it or not, everyone is increasingly having their own digital footprint. Whether it’s your social media profile, a random article you submitted on a site, a government record of land or marriage license, or even a random news article that comes up. Traces of things you touch are filtering through to the online world which as we know lasts a lot longer than human memory, and thanks to increasingly more efficient search engine results, can be pulled up instantaneously.
Why you should build your online brand
The other day Google placed me on top of my LinkedIn profile. Which is a personal an accomplishment for me because I think it has more authority in general than I do. But therein lies a great reason to start your own web space in my opinion.
As more and more things are posted online wouldn’t it be great that the first results when someone looks you up are your own? Think of it in any part of your life, from job interviews, to potential romantic partners to even applications to rent
or potentially get a new roommate. It is increasingly important to show some sort of credibility online and if you cannot control what others post at least you can control what you put out there.
The thing that surprises me is my generation is not always out there on LinkedIn or Google+ or blogging, or Tumblr or Quora. And that is a –OK, but in a world that is increasingly digital with instant searches and now Google Glass shouldn’t we extend the time we put into creating great first impression in the real world to our persona online?
There is always something you are an expert in, whether it’s crocheting, sticking to a fitness program, healthy lifestyle choices, ideas to beat kids boredom or pursuing a dream of travelling, why not share it. Not because you have to but because if someone Googled your name wouldn’t you want the first thing that comes up to be about something you are passionate about? Wouldn’t you want to give them a great first impression both online and off?
Follow the blog or me via Twitter to receive your fresh copy of helpful small business online marketing strategies.About the writer: Daisy Quaker is an Internet marketing consultant. She loves helping small businesses grow through marketing and by telling their unique stories online. She writes about various Internet marketing tactics and strategies on this blog sporadically. She loves meeting new people, say hi to her on Twitter, Google+ or LinkedIn.