This post is part of a series that will get published very Monday on Content Marketing or Blogging, follow me via Twitter or E-mail to receive your daily copy of helpful small business online marketing strategies.

Fresh Blogging Strategies for Business BlogsSo your business blog started off exciting but now you’re having trouble keeping it fresh? Or you’re pressed for time and the thought of staring at an empty page does not seem all that appealing? Perhaps you just want an easier way to keep your content fresh and regularly updated to increase readership.

These strategies will take 5 minutes to wade through and 10 minutes to carry out.

1. Narrow your blog content

It might be more enticing great to cover a wide range of topics, but narrowing what you are going to cover is actually liberating. The thought of writing about anything and everything can feel intimidating, knowing what range of topics you are going to specialize in, can help you brainstorm more topics to blog about.

2. Create a blog schedule

Plan ahead of time what topics you will write about on which posts or days. Posting everyday might be the ideal but not very realistic, and having sporadic content runs the threat of loosing some regular readers.
Having a schedule on specific days and topics you cover makes you more accountable. An even better idea is to come up with ideas for headlines, write them down and then figure out which days you will blog about them.

3. Throw in some multimedia

Switching between a written post and a video can help you get a break from writing every once in a while. This also changes the tempo of your blog, and can help you and your audience get a break from just reading your content.

I’d recommend keeping it 5-10 minutes long, with more emphasis on the 5 when you are starting out. Save your 20 minute posts for later when you have built a following.

4. Review news or articles that inspire you

Giving your readers a breakdown of industry news, or articles that inspire you can help take the pressure of having to create something new every time. Put together some news on your industry or business, that you read about over the course of the week, and tell your readers how it might affect them, or why it is relevant. Incorporating this into your schedule makes for easy writing and light reading.

5. Consider crafting an “Ask …” series

Advice columns are fun. Consider turning your FAQs into short blog posts. The appeal of advice columns is that readers are already seeking answers, and writing a response is a lot easier than coming up with topics that you hope will interest your readers.

6. Delegate or Outsource

Not enough time? Consider having a team member or savvy writer help you get the ball rolling on your business blog, contact me.

Image credit: Flickr-Selva

About: Daisy Quaker is a freelance internet marketing consultant, and graphic designer, specializing in basic web development, social media strategy, content marketing, e-mail marketing and internet marketing strategy, find her on Twitter and tell her what strategies work for your business.

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